San Mateo County - California
Logo/Brand Design Contest Sponsored by San Mateo County Farm Bureau

San Mateo County Farm Bureau is embarking on a Logo/Brand Contest to arrive at a design that is representative of unique agriculture that provides fresh wholesome food and the flora and fauna of San Mateo County.  The branding would include use in print, in-store marketing, grocery paper bags, store signs, labels for boxes, newspaper, stickers and electronic media to decals.  As a result of the local branding, customers will perceive value and buy locally produced and grown food from San Mateo County farmers.

Background:
Agriculture is an important component of the cultural and economic fabric of San Mateo County.  The dominant crops grown in the county are flowers, potted plants, and mushrooms, which together accounts for over 90% of the county's agricultural output.  Other significant crops include Brussels sprouts, pumpkins, leeks, peas, snap beans and artichokes.  For details on agricultural crops:  www.co.sanmateo.ca.us/agwm and www.caff.org. 

The planned campaign name to promote local agriculture is: "As Fresh As It Gets"

Guidelines:
Entries must be submitted electronically and received before June 6, 2008

1. Artwork files are to be vector based and submitted in both EPS and PDF formats, in CMYK
2. Artwork is to be submitted electronically to Fresh@coastalartsleague.com
3. The design must include the words As Fresh As It Gets
4. Entries must be appropriate and versatile for numerous promotional marketing purposes including printing, silk-screening and hot stamping in 4-color, 2-color, and 1-color and scale-able for small applications of 2" x 2" up to 16" x 16"
5. Artwork must be original and not copied
6. For any questions regarding format please send email to Kirsten@coastalartsleague.com

Prizes
First Prize $ 1000.00 (one) - Second Prize - $ 250.00 (two) - Third Prizes - $ 175.00 (three)
The first prize winning logo design will be the centerpiece of future promotional campaigns for locally produced and grown agriculture in San Mateo County. Prize winners will have there work shown and credited on the Coastal Arts League website for 2008.

Entry Fees
All proceeds go to the Coastal Arts League a non-profit / volunteer organization that promotes local artists and graphics designers. Entry fee is $15 for the first entry and $5 for each additional entry up to 5 entries per artist.  All checks or money orders must be drawn on a U.S. bank. Entrants from outside the U.S. may pay by Visa, MasterCard or American Express. Entrants can pay by Visa, MasterCard, American Express, Check or Money Order. Make checks payable to CAL FRESH. Fees are nonrefundable and need o be included with the entry form.